Everyone Should Know How AI-Driven Google Ads Boost Year-End Sales

The mid-year retail peak season is a critical period for brands to increase sales and expand market share.According to statistics, sales during the year-end shopping season often account for more than 30% of total annual sales, showing its importance to brands. However, with the change in consumer behavior, relying solely on traditional marketing methods can no longer meet the demand. The rise of artificial intelligence (AI) technology has provided brands with new solutions. Research shows that mature AI applications can generate 59% revenue growth. This means that if brands can make good use of AI technology, they will stand out in the highly competitive market. As a marketing tool combined with AI technology, Google Ads can effectively improve marketing efficiency and sales conversion rate. For example, through AI-driven advertising, brands can reach their target audiences more accurately and make real-time optimizations based on consumer behavioral data.

During the year-end retail season, when consumer purchasing intent and demand are at their peak, brands that can leverage Google advertisements AI capabilities can maximize sales opportunities. Next, we’ll dive into how to win new customers, engage consumers, and increase purchasing confidence through AI-driven marketing strategies.

I. Win new customers with AI-driven marketing strategies

Acquiring new customers is key to expanding business, especially during the year-end retail season when consumers are more likely to buy. According to the survey, 90% of shoppers in Asia Pacific are willing to try new brands during the festive season. This presents a great opportunity for brands, but converting these potential customers in a cost-effective manner is a challenge.

Google Ads Performance Max campaigns are the ideal tool to solve this problem. Performance Max reaches new audiences across multiple channels including Google Search, YouTube and Maps with a single campaign. Additionally, brands can use the New Customer Acquisition (NCA) objective to target customers with a high predicted lifetime value, thereby increasing conversion rates and average order value.

Take Gossby, a Vietnamese print-on-demand export retailer, for example. The brand achieved significant results during the year-end peak season through Performance Max and NCA goals. Data shows that 62% of Gossby’s conversions come from new customers, 30% of whom are high-value customers, spending 43% more per transaction than existing customers. This not only increased the average order value, but also significantly improved the overall profit margin.

Through AI-driven marketing strategies, brands can not only effectively attract new customers, but also target high-value consumers, laying the foundation for long-term business growth.

Win new customers with AI-driven marketing strategies

II. Attract consumers through omni-channel strategy

Consumer purchasing behavior is becoming increasingly sophisticated, with 60% of shoppers conducting multiple rounds of research before purchasing, whether online, via apps or in-store. This means that brands must connect with consumers at multiple touchpoints to effectively drive purchasing decisions.

Google Ads Shopping ads and Performance Max campaigns are ideal tools for implementing an omnichannel strategy. Shopping ads can provide consumers with important information such as shipping and return policies, while Performance Max can attract consumers to in-store purchases through digital coupons and store location information.

The jewelry brand Pandora is one such success story. Pandora’s combination of shopping ads and Performance Max in Australia has driven a 21% year-over-year increase in return on ad spend (ROAS) in 2023. The brand uses local inventory ads to showcase products from nearby stores and offers a "click and collect" option to make it easy for consumers to complete their purchases.

The omni-channel strategy not only improves consumers’ shopping experience, but also effectively increases sales opportunities. Brands that take advantage of Google Ads omnichannel capabilities will be more successful during the year-end retail season.

III. Enhance consumer confidence and facilitate purchasing decisions

Consumers' purchasing confidence has an important impact on sales conversion rate. Research shows that highly confident consumers are six times more likely to make a repeat purchase. Therefore, if brands can help consumers make confident purchasing decisions, they will be able to significantly increase sales performance.

Generative AI tools in Google advertisements, like Gemini, provide powerful support for brands. Gemini can quickly analyze product images, descriptions, and URLs and extract relevant keywords and attributes to build product listings that are more relevant to shoppers' needs. This not only improves the relevance of product information, but also enhances consumers' purchasing confidence.

Indian beauty retailer Tira Beauty is a success story of generative AI. The brand used Gemini to optimize its facial cleanser product listing, increasing organic clicks by 50% and online sales by 31%. This shows that generative AI can not only improve advertising effectiveness, but also directly drive sales growth.

Through generative AI, brands can provide highly relevant product information to help consumers make confident purchasing decisions, thereby increasing sales performance and customer loyalty.

Enhance consumer confidence and facilitate purchasing decisions

IV. Implementation and measurement of omni-channel marketing strategy

As consumer behavior shifts, omnichannel marketing has become critical to brand success. 52% of shoppers use digital channels to make purchasing decisions, and 70% of Australians use their mobile phone to make purchase-related actions in-store. This means that brands must shift from e-commerce goals to omnichannel KPIs to fully measure the impact of advertising investments.

Google Search and YouTube are the most trusted platforms for consumers and can effectively increase brand awareness and purchase intention. Brands can optimize advertising and track store visits and sales through Google advertisements smart bidding and omnichannel measurement tools.

For example, Pandora successfully increased online traffic and in-store sales in Australia through Google's omni-channel strategy. The brand saw a 21% year-over-year return on ad spend in 2023, with local inventory ads driving a 41% shopping conversion rate.

Omni-channel marketing strategies not only enhance consumers’ shopping experience, but also maximize the return on advertising investment. Brands that take advantage of Google Ads omnichannel capabilities will be more successful during the year-end retail season.

V. Topkee’s Google Ads Solution

Topkee provides one-stop online advertising services based on Google Ads, helping brands increase potential customers and sales. Whether it is a small business or a large corporation, Topkee can provide tailor-made solutions.

Topkee helps brands achieve success in Google Ads campaigns through website evaluation, TTO tools, creative production, attribution remarketing strategies and advertising reporting analysis. For example, Topkee’s TTO tool enables accurate data tracking and designs personalized remarketing content based on user behavior to increase conversion rates.

In addition, Topkee’s keyword research and creative production services can help brands accurately reach their target audiences and improve the relevance and effectiveness of their ads. Through the regular advertising report analysis, brands can fully understand the advertising execution status and optimize future marketing strategies.

Enhance consumer confidence and facilitate purchasing decisions

Conclusion:

The continued development of AI technology provides brands with more opportunities to stand out during the year-end retail season. With the AI-driven capabilities of Google Ads, brands can win new customers, engage consumers, and increase purchasing confidence for long-term business growth.If you want to maximize sales opportunities during the year-end retail season, contact Topkee’s professional consultants for a tailor-made Google advertisements solution.